Chivas Regal 12 vs Johnnie Walker Black Label: Which Should You Buy?
Two of the most famous blended Scotches in the world, head to head. If you’ve followed our Chivas Regal 12 series and our Johnnie Walker Black Label series, you know we like both. So which should you actually buy?
The honest verdict: both are worth it — in their own ways. The right choice depends on what you’re in the mood for. And here’s the practical bit: because they’re both good and similarly priced, the smart move is often to grab whichever is on deal.
The quick comparison
| Chivas Regal 12 | Johnnie Walker Black Label | |
|---|---|---|
| Type | Blended Scotch, 12yo | Blended Scotch, 12yo |
| Flavour | Smooth, sweet — honey, vanilla, apple | Smoky, rich — smoke, sweet vanilla, fruit |
| Smoke | None | Gentle, present |
| ABV | 40% | 40% |
| Typical price | ~£24–£32 | ~£25–£32 |
| Feel | Creamy, easy, crowd-pleasing | A bit more character, still smooth |
The key difference: sweet vs smoky
This is the heart of the comparison. Chivas Regal 12 is all about sweetness and smoothness — honey, vanilla and orchard fruit, with no smoke at all. It’s the easier, more approachable of the two.
Johnnie Walker Black Label has a gentle smoke running through it, balanced with sweet vanilla and fruit. It’s still smooth, but it has a bit more character and a slightly richer, more interesting edge.
Neither is “better” — they’re just different. And that’s exactly why the choice comes down to taste and mood.
When to choose Chivas Regal 12
- You want something smooth, sweet and easy with no smoke.
- You’re new to whisky or serving someone who is.
- You want a safe, crowd-pleasing bottle for a party or a gift.
Chivas Regal 12 Year Old Blended Scotch Whisky
When to choose Johnnie Walker Black Label
- You want a little more character and don’t mind a touch of smoke.
- You’re a fan of smoky whiskies but don’t want an intense Islay malt.
- You want something that works neat, on the rocks, or in a cocktail.
Johnnie Walker Black Label Blended Scotch Whisky
The smart way to buy: grab the deal
Here’s the practical advice we’d give a friend. Since both are genuinely good, 12-year-old blends at a similar price, there’s no wrong answer. So don’t agonise over the choice — buy whichever is on offer.
If Chivas Regal 12 is discounted this week, get that. If Johnnie Walker Black Label is cheaper, get that. You’ll be happy with either, and you’ll have saved a few quid.
Prices move around, and both are frequently on promotion — which is why “which is better” is less useful than “which is cheaper right now.”
Our verdict
Both Chivas Regal 12 and Johnnie Walker Black Label are worth the money. Chivas is the sweeter, smoother, more beginner-friendly choice; Johnnie Walker Black Label has a bit more smoky character. Pick based on taste, and take advantage of the deals when you see them.
Where to go next
- Chivas Regal 12 series: The Journey Begins
- Johnnie Walker Black Label series: The Journey Begins
(Drink responsibly, and only if you’re 18+.)